Scientists communicate every day. They explain their work to colleagues, pitch ideas to potential investors and industry partners, present at conferences, engage with policymakers, speak to journalists, and help the public understand scientific discoveries. Yet what works for one audience often fails with another.

This summer school is designed to help researchers make strategic communication choices based on their audience, goal, and context. Through an intensive week of interactive training and practice, participants will learn how to transform complex scientific information into audience action.

Throughout the program, participants will develop a communication product tailored to a specific audience of their choice. At registration, participants select one of three tracks:

• Lay audience
• Industry audience
• Peer audience

Objectives

By the end of this summer school, participants will be able to:

• Apply strategic communication principles to different scientific communication contexts.
• Adapt scientific content to the needs, expectations, and knowledge level of different audiences.
• Use storytelling techniques to create engaging, memorable, and actionable scientific narratives.
• Design effective visual materials, including slides, posters, figures, and data visualizations.
• Deliver clear and confident oral presentations and pitches.
• Write scientific messages that are accurate, audience-focused, and impactful.
• Understand how scientists interact with media and how research is represented in public discourse.

Event intended for

This summer school is intended for any researcher, research staff, and other professionals who wish to strengthen their science communication skills.

The program welcomes participants from all disciplines. Whether you primarily communicate with fellow researchers, collaborate with industry partners, or engage broader audiences, the course will help you communicate your science more strategically and effectively.